Friday, August 31, 2012
How to Prepare a Business Plan
If you are about to start a business (or get as close to a financial institution for funding to expand your existing business), then you need a business plan. Your program allows you to set your goals, assess your strengths and addressing your weaknesses.
Would not have embarked on a journey without knowing where you were going, yet many people create a business with the real concept of what they want to achieve or how they will achieve it.
The following diagram shows what is necessary to include in your business plan, use it to gather the appropriate information in order to get your business off to the best start.
SUMMARY
Shares (about your vision for the company)
What already exists
The niche - as you see it and helps your business will bring
Type of business proposed - benefits that will result in the niche market
General financial goals - sales and profits expected
Funds required for the initiation of
COMPANY PROFILE
Company Name
Principals
Description of business:
Or what will you do
Or its target market
Vision - ultimate goals
Mission - the value, the service offers
The competitive advantage of having - such as flexibility, able to tap a large base of talent, the connections in the industry, etc.
The SWOT analysis [strengths Opportunities Threats] (Be honest with them, but just to make threats, weaknesses that you know you can meet and overcome with success)
Objectives:
o At the end of the first 12 months of operation
Or after 12 months
PRODUCT AND MARKET ANALYSIS
Product / Service - description of what you're offering
Features
Benefits
Price structure
Industry description and outlook
Market demand - the market share you think you can capture, share competition you think you can take, etc.
OPERATIONAL PLAN
Resource requirements:
Or what you need to operate
Or that this will cost
List items and specify prices (tables, etc.)
MANAGEMENT PLAN
Manning levels:
details or personnel necessary to
necessary training or
The experience of managers and their skills
Marketing Plan
Divide this in:
Interior - how can you win repeat customers and referrals
Exterior - new customers as you
Impact - how did you target specific groups
Detail how you go about targeting and the sale of each such group
Levels of service
Coupons
Hand-out
Music
Furniture
Fun
Special add-ons
Etc.
Approaches to direct and do (specify targets eg music schools etc)
Promotion (eg freebies, discounts, buy one get one every time something 6 free, benefit performances, openings etc)
Actual product / service you are selling
FINANCIAL PLAN
Details:
or sales
or cost projections
Designed or profits
Provide specific details as to fall into gross profit, overheads, net income etc.
ACTION PLAN
Use the table to show:
Activities or tasks
or when these will be done
or make any
Give a chronological sequence of action to show how you plan to launch and develop the business.
Provide plenty of graphs (use different styles), tables, figures and facts.
Get information from the Bureau of Statistics on demography, socio-economic groups, age, etc. etc.
Have an appendix and include all the extra information (for example: newspaper clippings about the band complaining that they can not be cut CDs, etc..)
Following this scheme, you will have a realistic goal for your business ... and your bank manager!
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