Glowing Hearts of Palm with a large size

Size matters a lot. Tell that if women not to have a size from 42 to 56 and can not buy anything in stores. Or at least nothing that is modern, nice and an attractive price. One frustration that from now on will disappear due to "Sweet Size" (intaglio), the clothing line produced by SANDRO FERRONE (the renowned Italian brand that 30 years after triumphing in the transalpine country just landed in our country) and already in the windows of our country. "If in sizes known as normal (36 to 40) the textile industry is still unable to solve the problem of sizing and markings to other measures of the same item come to vary up to 10 centimeters, the difficulty is most evident in the case of large sizes. There is no supply for the demand of society. Something that does not occur yet Sandro Ferrone as we have always worried and occupied by this population of women of flesh and bone not renounce current fashion dress, elegant and carefree, "says Luca Gambat, Director General for Spain Sandro Ferrone.

And not without reason this manager. Since anthropometric study of the Ministry of Health conducted in 2008 to establish a uniform sizing system for the Spanish female population collected complaints such as the 43.4% of consumers had problems in finding your size as garments or are small (22.8%) or too large or do not adjust to its size (25.6%). "Sweet Size is antithetical to these claims as not only follows a pattern of real measures ranging from a size 42 to 56 but also has a very wide range of models for the various collections that are along the year . In this way we get to plus size women feel beautiful by a skirt, a dress or pants tailored to their measurements, "adds Gambat.

Moreover, the manner in which the collections are produced "Sweet Size" is also different. "Sandro Ferrone never choose a model of the classical way, ie producing the pattern and then choosing the color or fabric and prints based on some samples. What we do is create the garment in her hand and tried to be the our models to suit their ways and go making any necessary changes to them is perfect. Once this is when you choose the printing and the colors that the product will be produced and sold in stores, "concludes Luca Gambat, Director General for Spain Sandro Ferrone.

For more information:

Coronado Nuria Sopeña

Salvia Communication

Director of Communications

nuria@salviacomunicacion.com

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28108 Alcobendas, Madrid

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