Building relationships with our customers to stay in touch

Your customers see you often enough? Do you have a regular contact system ensures that your products and services are constantly in front of your customers? Companies lose more than sales compared to their customers know why they forget them.

Experts say it takes 7 contacts to convert a person from a stranger into a customer. But do not stop making contact after the first sale. The first sale should be the basis for a real relationship between you and your customers. Report and the sale is in many ways the easiest: you know the customers'needs, often before them, and your clients feel comfortable going to you when they need it.

I believe that a certain amount of our business should come just because we are the most visible on the radar of our customers. We keep our products and services in front of customers, which makes us the choice easier and more convenient. Here are some ways you can keep your online activities of your customers to view:

1) Recognize the customer milestones. When something important happens to a customer, congratulate them. They have successfully introduced a new product on the market? They did their VP Corporate accept an award for excellence in the industry? These are great opportunities to show these customers that you are paying attention to what is important to them.

2) Keep them informed about important events of your company. You're putting out a product that one of your potential customers might be necessary? Have you expanded the service so that customers can get the first product than before? Customers can not use your product or superior service, unless you know. Use some sort of regular communication, such as a newsletter, to let your customers know what they have to offer.

3) The technology is your friend! Many companies are having success with the new forms of communication such as blogs and podcasts. The secrets to use to reach these customers are simple matters of interest to the taking, customers and keep your messages short and podcasts, informative, and the topic.

4) Short and simple is good. Not all contacts with customers must be prepared and involved. A simple phone call or written note lets your customers know that we have in mind. It 'better to have more regular contact with a contact more involved that makes a big impression.

Woody Allen was right when he said: "Eighty percent of success is showing." If your company continues to "present", you are likely to do business that your competitors lose. There are many ways to stay in touch. Just be sure you do it consistently. Continue to remind your customers that you are uniquely qualified to solve their problems. They will come to you first for solutions! ......