How To Make Your Competitors Green With Envy with great advertising results

I came with this problem more than once. A client called me because they need a boost during their slow period. I ask them about their current ad program. What I show makes me cringe. The first three questions I ask is: "Who is talking about this ad? What demographic? What problem are you facing? Usually there is no answer.

Why is it so? Because when a yellow page or newspaper salesman comes from to get your ad for the next edition, the entrepreneur who rarely ask fundamental questions regarding targeted advertising. They create and send a sample for review of the business owner. The farmer, being very busy and not really thinking about marketing strategy, will be limited to assessing the announcement on the basis of facts and eye appeal.

Let's lay out of a series of qualifications for the realization of effective ads. Now this information by e-mail to my customers, if I create their Yellow Pages and newspaper ads or not.

So here is like building a big ad campaign and the contest kicks Keister.

1. Identify who you are targeting. Your message should be specific to a group of people who feel the need to hear or see your story - the solution to their problems.

2. No matter what the medium, each ad must have a compelling title. Must draw the attention of the target audience to view or listen to your story. This can be an interesting offer.

3. Throw your features and advantages out the window. Nobody really cares about the Whiz-bang gadgets - they want to know what's in it for them. Tell me the benefits for ME.

4. Your copy should speak as a person - me. This is not a seminar. And 'now the face with a person - the viewer / listener / reader.

5. The basic concept should be this - Ask me a personal question, to achieve my greatest fears, anxieties, hopes, or make me think or make me feel special, then I offer the solution.

6. If I can offer proof why you are the best answer to my problem then make personal and convincing evidence as possible.

7. Approvals of third parties are your best advice - always.

8. Focus on a message. If you have additional information, take them to your website.

9. It is not always the dimension of that matters, if he gets his results.

10. Recheck your ads and copy at least three times before commitment to a final delivery.

11. Always make your ad a part of an overall marketing strategy. Remember that you should have at least five of the seven essential marketing tools that work for you at all times.

12. Finally, test marketing, evaluate and test again.

Good luck.

Three common mistakes of Marketing

1. Copy-cat ads that simply follow the "formula quite ad". The purpose of this type of ad is to observe how close to lead as possible. You must be able to highlight what makes you better and different from competitors. Why would anyone come to you?

2. Using advertising important for the production of building image ads instead of ads for direct response.
Direct response ads directed viewers to buy your product or service. Image ads increase your status and build your perceived value.

3. No primary objective for advertising-whistling in the dark and hoping for a light.
You must start with an expected result from your marketing efforts. You should monitor the results in order to achieve substantial gains in the future.

Here's a test for you to measure the relevancy. Take your best ad or press release and remove your name from the copy. Remove and replace the logo with the nearest competitor. The ad would still true? Does anyone know the difference?

This works for print, audio and video marketing as well.

Remember to:

1. Tell your target audience a compelling story with lots of action words

2. Get them to act on your offer irresistible.

3. Tell them what you want to tell them - again.

4. Define the value of the solution you offer.

An advertising program is not expensive if paid for itself. It's Free. Remember to include your website information on all marketing materials .......