Sunday, August 19, 2012

-How to Drive Internet Traffic to your website


Like a lot of online traffic is the Holy Grail of Internet Marketing

Loads of Internet traffic is the goal of every internet marketer, but unfortunately this is easier said than achieved. The question at hand then (especially if you are new to internet marketing) is how do you increase traffic to your website?

There are three basic ways to get traffic to your website. Some of these methods were quite fast, some are longer term and some are free, while others will require you to dip into his pocket. Okay ... goes below are the three main ways to increase traffic to your website:

1. Paying for Internet traffic:

In an ideal world would simply be a case of build it and then I come. But, as you know our world is far from ideal ... so, unfortunately, are going to have to sweat a bit 'to get that online traffic! I'm sure like most of us really do not want to pay for internet traffic (who does?), But the simple fact is, if the site is new, while you are busy struggling to claw your way up to the rank Engine Search pages (SERP) paid advertising is the fastest way to get internet traffic.

Another reason that (if you're new to online marketing) you should seriously consider using this method is the fact that your site will be just another dip in a flood of millions of internet marketing sites. And you know what that means? It means that search engines are going to always be so reluctant to ease your climb to the top! Why? Because they do not offer any new or useful information only for the web (and probably not at least) - and by the way is the core business of search engines - which provides useful information for researchers. Furthermore this is more the reason why people who are targeting niche markets to get listings SERP page rank higher and higher so much faster than someone who turns an already saturated, highly competitive market.

Pay for internet traffic is what is commonly referred to as Pay-Per-Click or PPC. In its most basic form, pay-per-click marketing involves the participation of composing an ad and bid on a major search-keyword. Your ad will then be listed on their pages of search engines index for the same keyword bidding. The more competitive a keyword is, the higher your bid price will be for your ad to appear on either Page 1 or Page 2 of search engines (why you want to be on the first two pages of search engine is that most people rarely go deeper than two pages to see the results of their search queries). The benefits of PPC advertising is that it can increase the internet traffic to your site within minutes to hours. The disadvantage is that it is very competitive and if you're not careful, it can cost you a mini-fortune with little to show for it. So, you'd be well advised to take the time to learn the ropes for the PPC marketing before diving headlong. If you are new to PPC concept, go to Google and read about their PPC model commonly known as Google Adwords.

Below is a list of templates you can use PPC to increase traffic to your website:

The big guns:

Google Adwords;

Yahoo! Search Marketing.

Guns minor:

Kanoodle;

Ask Jeeves;

Enhance Interactive;

7Search.

2. Free Internet Traffic:

Yes, there is no such thing as free on-target internet traffic, and the advantages are obvious ... FREE! The downside however is that you are going to put a little effort 'further harness this particular brand of internet traffic. So how do you go about getting this free traffic online - simply ... by promoting themselves to the online community as an expert in his field. And the way to do this is to write articles interesting, informative and useful for the relevant target audience. The next thing, submit your article to article directories as you can. Then Kazaam! Before you know it, people will be popping your articles as content for their sites! There are hundreds of article directories out there and almost as many software programs to automate your article submission so finding places to submit your articles should not be a problem. If your articles are well written, informative and a lot of directories will be better, too, are on their high flux RSS (Real Simple Syndication) list traffic.

Do not just write good articles to develop new streams of internet traffic to your site, will also increase your conversion ratio (visitors-to-buyer), because your articles and writings (or so we hope) will promote a degree of trust and compared to your visitors ... which results in the final analysis, a visitor who is more receptive to buying from you. However, equally important is the fact that writing articles is the best way to get highly relevant one way back-links pointing to your site without spending a dime!

Speaking of links, if there is one thing you should know about links is that of keywords relevant one way links are the best links to have. Furthermore, since they are from related news sites these links are really going to be very popular with search engines. Well-written articles will have a huge impact on the growing Internet traffic to your website through the viral nature of their spread ... the only drawback is that it may take some time. So with that in mind it is better to start your article writing as soon as possible. In this way the back-link will be picked first by the search engines!

A final note of article submission ... it is better to submit to article directories with high page rank, at least to begin with. Why? Because it is a well known fact that search engine spiders tend to crawl websites with higher page rank much more frequently than sites with low or no page rank. In essence this means that the back-links pointing to your site will be collected that much faster by the search engine crawlers. People are also much more likely to get the contents of directories well respected, and these lists, of course, tend to have a page rank of 5 and above. But also keep in mind that an article directory that has a low page rank today may well boast a high page rank in times to come tomorrow. So go ahead (if you have the time or software), a daredevil and present them all!

3. Get website traffic by using good SEO techniques:

Last but certainly not least, you should apply the time tested and proven SEO (Search Engine Optimization) to increase website traffic. But first things first ... familiar with the term SEO? If not, here is a very brief explanation (this article is not about search engines and barely scratch the surface of all there is to talk about SEO. However, as things stand, the Internet is liberally sprinkled with thousands of excellent articles on SEO so you should have no difficulty getting up to speed).

At its most basic SEO is the process by which the structure or design your website so that search engine crawlers (also known as spiders) are very attractive. The objective of search engine optimization is to get your site ranked as high as possible on the index search engine (results) pages (pages that display in your browser, following a query on any search engine research). All things being equal (ie, you have the original useful content on your site), a site well optimized pages will rank higher in search engines index a which is not optimized yet (more or less) has the same attributes.

SEO techniques are laborious and time, and also the results of your SEO efforts can take a while 'to express ... but what you should understand is that when applied in an optimal way, with time this method will be your biggest draw of internet traffic!...

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