The AdWords Winner Playbook 6 points to beat AdWords

People who have successfully used Google Adwords for their online marketing campaigns did so with a well thought out PPC campaign strategy and plan. With the algorithm than Google Adwords' work, you'd need more than just offers high value for advertisements above.

However, the following 6 steps that provide strategies to maximize the odds in your favor. Do you have a clearer idea about writing ad copy, landing pages, producing and offering strategic, in order to increase the cost per click, and lowering the offering price.

1. Keyword Selection

Come with a list of possible keywords or keyword phrases for the product you are promoting. In general keyword selection tools such as Google Suggest, Wordtracker and Google Adwords Keyword Suggestion Tool, useful for this purpose. Moreover, the key games broad, phrase, exact or negative can be turned on for more targeted advertising impressions.

2. Keyword Grouping

Grouping related keywords appropriately helps increase click through rates, while eliminating unwanted clicks.

Impressions are optimized when the keyword groups are kept small and specific. In addition, keywords that appear on the copy ad will be automatically in bold, which helps to draw attention to the announcement.

3. Ad Copy Optimization

For copywriting is essential to attract clicks. Moreover, the words used in the text that are part of the keyword will be highlighted. Most marketers do not yet know how users will react to their ad, ad versions so no need to be created and tested for effectiveness. Other important aspects are the capitalization of keywords, and tell your customers your customers what to do in your copy.

4. The achievement of a quality score

Google assigns a quality score to the target page, which ultimately affects the minimum bid price. To score the best quality, make sure the landing page has a balanced number of incoming links and outgoing. In addition, the keywords should be incorporated into the target page whenever possible.5. Bidding Strategy

The placement is determined based on the cost-per-click and click-through-rates, factors such as revenue per sale, cost per sale and conversion rates should be analyzed. These will help you decide if you pay too much for keywords, and if your keywords are gaining worth their expensive price. Sometimes, it can be a good idea to get your ads ranked between 2 ° and 4 °, to minimize the unwanted clicks.

6. Testing

Continue experimenting with different versions of ads, tracking click through rates of ads improvement, will help improve the performance of your campaigns. In addition, split testing methods, such as those explained in the winner Playbook Adwords are useful to refine your ad for a greater click through rate, supply and lower prices ....