SEO Ranking Factors

Introducing SEO Ranking factors
What I will do best? Or more precisely, "What are the factors that determine my natural position in the list for a particular keyword phrase and what is their relative importance?"

Wow! These are the questions that everyone involved in SEO, from clients to agencies, and wants to know. So let's work with some answers.

Unfortunately, the number of people who can definitively answer these questions concisely explaining the hundreds of factors, and the way they work with each other, is strictly limited to the engineers who work for search engines.

However, combining the experience of the authors of the review team and the disclosure by the search engine experts and commentators, we have compiled a complete list of the most important factors that determine the position in the list.

What determines the natural ranking on the list?
The ranking lists or natural for a particular keyword phrase ranking algorithm depends on the search engine.

For the search query entered in the search, the algorithm uses the rules or heuristics to identify which pages are most relevant, based on the content of the page text and its context (which may be indicated by links from other pages and sites).

Each search engine has a different set of algorithms designed by engineers who strive to provide the utmost importance for its users.

However, the ranking lists natural, evolved as a science in the last ten years, based on a story even longer document indexing and retrieval of history. As with all sciences, there are basic principles that apply. Therefore, to provide relevant search engines tend to use more common factors of positioning on search engines.

Enough of science: get with the ranking factors ...

There will be soon enough. But before we do here is a word to the wise: understand some of the most common ranking is simple. Keyword: 'simple'.

Over the last years cowboys bedroom and ethical agencies have raked in taxes by pretending that SEO is wearing a black hat, doing research on voodoo, etc., but there is no need for smoke and mirrors. If your agency refuses to disclose his techniques to you then our advice is to go ahead. Immediately!

Despite the mystique perpetuated on SEO really is not terribly difficult to grasp the concepts. The difficulty is to manage your keywords and optimize long-term. Not understanding the ranking factors.

Who in my organization needs to know these things?
E 'essential technology for your team / agencies to understand these ranking factors. It 's also imperative that all content owners / publishers / stakeholders to understand how quality content can improve the ranking of search. Authors need to know which keyword phrases to use, otherwise it will have a united strategy.

Application of simple rules 'house style' can help generate visits from qualified visitors. We do in fact coin a phrase: 'House strategy'. You must develop a 'strategy guide home' for your authors and publishers.

So I can leave my SEO, right?
Depends, is the honest answer. You may be able, but it is more likely that this guide will inform the search strategy, you make calls. But you will still need someone to manage it (both in-house or outsourced). In this definitive guide to search marketing is about maximizing ROI and increasing rankings, not cost savings.

There remains a great need for solid, ethical SEO companies. Management and optimization is an ongoing task. The larger your company / market / website, the biggest task is going to be. High-volume search terms and fierce competition means that the application of specific optimization techniques is required to classify well. Ethical search engine optimization can help you with this.

The holy grail of SEO is to achieve a high presence, stable and long-term in the top of the SERPs for the sentences that have both high volume and convert well.

Agencies can also help by putting the brakes on your enthusiasm, as over-optimization is a major cause of sanctions search engines. Similarly, after reading this guide, you should be able to determine if your agency is too existing egging the cake SEO, or improper nutrition advice.

Remember that search engines also use sanctions for ranking Web sites and pages. They employ filters in their algorithms that penalize websites for spamming the search engines (such as over-optimization of a sentence or non-natural links from other sites).

Now for the six key factors ranking ...

1. Planning and strategy including performance targets.

2. Index inclusion and coverage.

3. On-page optimization.

4. Link-building (internal and external).

5. SEO process.

6. Conversion efficiency.

Of these six areas, those in the middle of the ranking of search engines are the success factors of 2, 3 and 4. Why? Well, if the pages are not included in the index then you can not expect to get any search engine referrals. Once included, the results depend on the combination of on-page optimization and link building.

When it comes to link-building we are considering above links to third party sites, but a solid internal linking structure should be adopted within your own website / s. There are proven benefits.

The hundreds of factors used by search engines to determine the relevance can be simplified to two main factors that are essential for good ranking positions: