Understanding Website Traffic Statistics

If you are a new Internet business, you can find all the phrases of slang website and a bit 'confused. You can start an Internet business and the market until you are blue in the face, but if you do not know what that marketing is doing for you, you could even do anything. Once you have your website statistics broken down for you, you can take all the information and apply it to your marketing strategy in order to continue to draw loyal customers as well as bring some new, as well.

There are four large in terms of web site traffic statistics: hits, visits, unique visitors and page views. These four terms can seem as if they were interchangeable when you hear them, but when it comes to statistics of traffic to your site are all different, and if you want to succeed in the Internet business is important that you learn what all these phrases mean and what it can do for you and your business.

The first term hits. Most people that analyze Web site traffic statistics will tell you that this statistic is quite useless. Hits refer to the number of times a page, image or file on your site is viewed or downloaded by someone. Why Hits Record every page on your web site is not an accurate way to determine how many people are looking at your site and making use of the content or services offered by.

The common term is next visits. The visiting term is most commonly defined as any new visitor to the web page that was not on your web site over the past 60 to 90 minutes. Visits do not require anyone to buy anything or click anything, just come and view the page.

Unique visitors is the term that refers to the number of client hosts who come to visit the site and visit at least one page. The statistical unique visitor is usually able to provide the number of different people who have visited the site, not only how many times the pages have been viewed as the statistics are accessible through observing the number of IP addresses come to the site. This can be very valuable because you can discern how many people are reaching marketing efforts.

Page views is a statistic that will give you the number of times a real page on the site is viewed. This statistic is usually supplied as a sum for all visitors. This is very similar to the statistical "hits", with the difference that counts only pages, not counting files, images and other downloads.

As you can see, each of these terms refers to something completely different. None of this information may be used alone, but should be used together to determine what may need to change, what works, and how well their marketing plan is working in progress .......