Cultivate Social Content For SEO

It is easier to link to the SEO and Pay Per Click campaigns directly to sales, such as Twitter and Facebook messages that you love. Second, the search provides an element of intentional attack, while the search users need to be active and probably much closer to a purchase decision.

But the evolution of SEO social search has brought more closely, in particular the classification of the signs of social impact. Vendors need to invest as part of their SEO strategy.

Search engines want to find social signs that they want to show the most relevant results in the search. It takes more than just backlinks to rank, it is also necessary to manage tweets and other "votes" social users, so that search engines know that your brand is relevant.

Sharable Content

In this section we refer to the placement of buttons-FOLLOWS-in all your pages, but if you want to get your content-for example, product pages, it is necessary to understand what motivates you to understand your users. There are different reasons why users share their content:

Provide useful information only and originalContenidos interésInformación entretenidosSon fun and surprising

Depending on what is vertical and what kind of products and services sold, its contents can probably fill one of these functions. There are a number of elements which can induce a user to share:

ProductoOpinionesImágenes ServicioDescripción product and the product or videoPrecio

Sellers must be able to find something in your pages which can attract social networking signals. It's easy to find creative ways to write the descriptions of the products to be more likely to generate the attention of users, making it shared.

You can open things with user feedback to update the page with content created based on keywords.

Therefore optimizing your content for compatibility involves identifying which elements have the greatest potential for exchange. Make sure your participation will be integrated in a way that users feel they share that element.

Facebook

The idea behind the growing content on Facebook is to build a solid fan base, so that when you share a link on Facebook most people see it, which translates to "like" comments and actions become compatible with the positioning SEO.

The track construction requires ongoing management in the community, there are two things you can do to increase their number of fans on Facebook:

1. Design a layout tab, pointing directly to the button to become a fan and give users an incentive to click.

2. Driving traffic to the page with Facebook Ads, please contact users according to a variety of demographic data, sending users to a custom destination tab. This allows you to handle the influx of new fans to your page and to grow the number of users that can send signals about its content.

Contests on social networks

Another effective way of attracting signals in social networks is through competition, can generate and build your campaign signs inside and outside of Facebook.

Conduct a social networking contest is simple: to offer users the opportunity to generate fresh content and share it on your network, you can also run on Twitter, Facebook or blog.

On Twitter: You may ask users to retweet their links. The retweets help you increase your levels within the search engine to generate new followers a greater effort to share more of their content in the future.

On Facebook: Ask your fans write on your wall, you will gain more fans and possibly its contents in the future will benefit from your brand.

In his blog: Users can enter a contest by leaving a comment, can generate messages with comments PageRank attention and support of general classification, mobilizing their networks helps to attract more comments.

News through social networking

Nowadays people have become accustomed to using Twitter to Facebook, because of the size distribution and content.

There are other online communities that are designed to share content, this makes them ideal for planting channel content and attract links from social networks that directly support SEO.

When the content is presented in one of these sites, users can vote up or down, when a user votes up, you put a link on the profile page of that user:

You must create compelling content that resonates in these communities, could be a top 10 for a blog entry, graphics, video or something that meets the criteria set out by his campaign and focused only to that público.Tiene to go out and promote the content This means profiling so that contacts and access to new users is easy, whereas if one of these users are faced with its content is likely that you like.

When people share your content will get an influx of traffic that will be nice but will not generate conversions.

Social cues that will help rank up and improve their content in the SERPs, branding and domain are popular among users.

Tania Altamirano information Guillaume Bouchard