Social Marketing and Partnerships: A Powerful Combination

It is not the first time that this blog is talking about social marketing and corporate social responsibility. We are aware that there are not many entrepreneurs to devote adequate time to learn these tools, much less invest in them.

However, as Robert DeNiro said in "Taxi Driver": "I think you must be also some others ...". That is precisely the philosophy of social marketing. Like it or not, humans are social beings, and this means that companies that are committed to social ends have great chances of success.

The social marketing organizations have an ideal in the associations and foundations, especially in the first. Create an association is not easy and not particularly expensive ... however, if the purpose of the association is to provide a social and human image of your business, you should plan your project carefully.

Many such projects fail, not receiving adequate funding for their activities in consistency and continuity. Thus, an association that promotes events, or have an appropriate image, it will absolutely useless.

I've always said, an association properly positioned and maintained an interesting theme is the perfect complement to the marketing department of the company. At the end of the day as members and leaders of the association, we have access to many contacts and the ability to create highly effective diffusers events.

Now let's see a few tips to ensure success and smooth functioning of our social marketing project through partnerships:

Select a target audience which can be considered a specialist

If you can get your association has the name "Spanish association of ..." much better, gives more credibility and power diffuser.

Do not look at the economic aspect, in that case is no longer a social marketing project to become a business. Revenue should be used to support the expenses of the association not for gain.

Work, using his association as a platform for business collaboration, networking and as a way for people to know its value as a professional.

Fabricate the proper image of your association. An attractive and well positioned website, various social networking profiles of importance and the continuous generation of interesting content to society, are indispensable conditions for the project.

Should not find a name for your project or have strong competition in the area, keep in mind that you can collaborate and contribute actively as a partner, just as an added value to society. This is very useful in the case of persons not residing in large cities and therefore lack of associations with certain type.

Finally, a significant point: the social marketing can be used with equal effectiveness to deliver business value to brands and personal brands alike. Get involved with social marketing project. Consider it as attentively as if it were just another business. After a while, check that you have an excellent tool to position the image of your business or yourself

Jorge Mata Ignacio Arribas - Manager of JMA Consultants - www.jma-asesores.com