Tuesday, July 10, 2012

Trends In The World Of Mobile Game


A recent investigation of a casual gaming company, PopCap, shows that a surprisingly high percentage of adults in both the U.S. and Britain is engaged in mobile entertainment.

This statistic may be due in part to the rise in acceptance of the smartphone. According to research by Nielsen across 31% of all mobile phone users in the United States have a smartphone and a Pew inquiry shows that more or less half of cell phone customers download and use mobile applications, too.

In PopCap's research, over half (52%) of 2,425 respondents confessed that they had spent time with a game on a cell phone, either on your own phone or someone else's, in a space of their existence . The percentage of inquiries in Britain was more eloquently (73%) than the rate of U.S. respondents (44%).

About a third of all researched were spreading a game for your cell phone in the recent month and one in four participants said they played with their cell phone every day. However, some respondents confirmed having played with the phone once.

The group was the majority of smartphone users. A total of 83% of the holders of a smartphone participants said they had played at most once a mobile phone game for the recent week, placing them beyond doubt in the category of "avid mobile gamers."

It looks attractive, male-female rate does not show the huge gap seen in the games for consoles and PC. Men play slightly more than women by a small margin of 2-10%. This agrees well with the general picture we have of the social gaming scene, as a predominantly female market.

And not just cell players pass the time during peak hours; also cooperate in the final product from the makers of games across multiple platforms of cell phones. About half of all phones in this inquiry players said they had renewed the trial version to full version last year. And one in four mobile players, or one of three players on smartphones, said they had obtained "additional content" for a game during the last year

Also, consumers are more likely smartphone to get games that those who do not own a smartphone. The average user sought smartphone games 5.4 in 2010, against the 2.9 games bought by customers who do not have a smartphone. Moreover, the mass using a smartphone say they spent more money on games - $ 25.57 per user per year, compared with $ 15.70 of its counterpart.

It is also important, the market for those who download free online games to use in their mobile devices as well as those looking to download free games for Sony Ericsson cell phone, iPhone, Android and other smartphones.

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